Practice Areas
Industries we serve
01
Endurance & Running
02
Sports Nutrition & Functional Supplements
03
Performance Apparel & Gear
Endurance athletes trust brands that have earned the right to speak their language. That credibility isn't built in a briefing room. It's built on courses, in training blocks, and across years of racing.
The supplement shelf is full of brands saying the same thing in slightly different language. The ones that break through don't out-claim the competition, they out-prove it. That's where the strategy lives.
Performance apparel brands don't lose on product, they lose on story. The technical language is table stakes, and what separates the brands with lasting equity is knowing what they stand for when the gear comes off.
Package Offerings
Bundled scopes for brands ready to commit.
Packages represent 15-25% savings versus buying deliverables individually.
All engagements begin with a complimentary 30-minute discovery call.
01
SPRINT
Quick-Strike Clarity
2-3 weeks
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Brand Narrative Audit
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1 Narrative Framework
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Positioning Statement + 3 Messaging Pillars
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30-minute Strategy Debrief Call
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WHO IT'S FOR
For brands who need to get clear fast. You have a product and an audience - but no unified story.
02
Endurance
Sustained Narrative Build
4-8 weeks
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Competitive Brand Audit (3-5 competitors)
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Full Narrative & Story Architecture
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Messaging Guide (internal + external voice)
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Campaign Narrative for 1 product/launch
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Leadership Messaging Framework
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2 Strategy Alignment Sessions
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WHO IT'S FOR
For growing brands winning on product but losing on narrative. Build the full story operating system and the tools to use it.
03
Elite
Full Strategic Partnership
3-6 months
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Everything in ENDURANCE
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On-going Narrative Strategy (monthly retainer option)
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Multi-Campaign Story Frameworks
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Culture & Internal Comms Narrative
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Executive Positionaing & Thought Leadership Strategy
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Quarterly Brand Audit & Recalibration
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Priority access + async advisory
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WHO IT'S FOR
For brands at an inflection point - a rebrand, new category, funding event, or leadership transition
Athlete Transition Narrative
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For athletes building a personal brand or transitioning from competition. Translates athletic identity into a strategic brand story - without diluting it into generic motivational content.
Monthly Advisory Retainer
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One 45-minute strategy call, async access, and two content reviews per month. For brands with a framework in place who need ongoing narrative assurance.
Brand Story Workshop (Half-Day)
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A four hour facilitated session with founding leadership to excavate origin, name the central tension, and produce the raw narrative material for a full framework engagement.
Strategy Alignment Session (60-90 min)
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A structured working session for leadership to resolve ambiguity and leave with a clear shared direction. Surfaces disagreement, produces a written record of all decisions and next steps.
Strategy Debrief Call (30 min)
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A focused session to pressure-test a specific positioning or narrative decision. Defined agenda, clear recommendation, written follow-up summary within 24 hours.
Single Campaign Narrative
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A story-driven framework for one product launch or campaign - what it's about, the tension it enters, message hierarchy, explicit out-of-bounds, and integration guidance. The document your creative team briefs from.
Leadership Messaging Framework
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A narrative toolkit for founders and executives - key messages, bridge phrases, a story bank of 4-6 anecdotes, and format adaptions for interviews, pitches, and social.
Executive Thought Leadership
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A positioning plan to build a recognized, credible voice in the industry. Includes specific topic territory, platform strategy, signature POV, and a 12-month content calendar framework.
Messaging Guide
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The practical writing manual for your brand - voice definition, anti-patterns, tone range, channel-by-channel behavior, and side-by-side before/after examples. Use it and write on-brand.
Culture & Internal Comms Narrative
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The brand's story rewritten for internal audiences - with culture principles, an onboarding narrative, and an internal language guide so behavior matches what you say publicly.
Full Story Architecture
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The complete narrative operating system - North Star, Tension Arc, Proof Stack, Content Pillar System, and Voice Spectrum - built as one interconnected framework.
Positioning Statement
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A single, precise sentence - for internal strategy use - that defines who you serve, what you do, why it matters, and what makes you different. Every communications traces back here.
Quarterly Brand Recalibration
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A 90-day check-in for brands with an existing framework. Catch narrative drift before it compounds. Includes competitive pulse and 3-5 strategic adjustments.
Brand Narrative Audit
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A diagnostic review of everything your brand currently says - website, social, email - assessed across clarity, consistency, differentiation, audience alignment, and emotional resonance.
Every deliverable, available individually.
A LA CARTE
Scoped exactly to what you need. Each deliverable below includes one round of revisions.
AUDIT & RESEARCH
Competitive Brand Audit
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Analysis of 3-5 direct competitors mapping which narrative territory each owns, where the market is crowded, and where genuine white space exists for differentation.
NARRATIVE & POSITIONING
Narrative Framework Document
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The core story architecture: origin, central tension, brand purpose, promise, and proof points. The operating document that keeps your story consistent as teams and channels scale.
Messaging Pillars (3)
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Three belief-based proof points that anchor all external communication. Includes content angles, format guidance, and on-brand vs. off-brand examples for each pillar.
MESSAGING & VOICE
CAMPAIGN & LAUNCH
ADVISORY & WORKSHOPS
Multi-Campaign Story Framework
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An overarching narrative system connecting campaigns across a full year - annual narrative arc, four quarterly territories, and cross-campaign connective tissue that makes each chapter build on the last.
THE WORK
What the output actually looks like.
Mock-up examples for Endurance-level engagements.
The narrative infrastructure behind brands that sound like themselves.
Sprint engagement | Women's Strength Apparel
Positioning Statement
"For women who train seriously, [Brand] is the only strength apparel brand built from the inside out - designed by lifters, not marketers"
Endurance engagement | Sports Nutrition
Campaign Narrative - Hydration Launch
"Most recovery products are built for the finish-line photo. This one is built for the morning after - when the race is over and the next training block has already started."
Messaging Pillars
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Strength is the Standard
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The Bar is Literal
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Built for the Rep, Not the Photo
Voice Anchor
Voice: The coach in your ear at mile 20, not the hype man at the start line.​
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Primary Message: Recovery isn't the end of the race. It's the beginning of the next one.
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Anti-word: Motivational | Hustle | Breakthrough